Lab Report Acid Base Titration Essays

Lab Report Acid Base Titration Essays Lab Report Acid Base Titration Paper Lab Report Acid Base Titration Paper This takes into consideration quantitative examination of the convergence of an obscure corrosive or base arrangement. It utilizes the naturalization response that happens among acids and bases and the information on how acids and bases will respond if their recipes are known. Corrosive base titration can likewise be utilized to discover percent virtue of synthetic concoctions. At the point when a frail corrosive responds with a feeble base, the equality point arrangement will be essential if the base is more grounded and acidic if the corrosive is more grounded. In the event that both are of equivalent quality, at that point the equality pH will be unbiased. Be that as it may, frail acids are not regularly titrated against powerless bases since he shading change appeared with the marker is frequently snappy, and hence hard for the eyewitness to see the difference in shading. Where the pointer changes shading is known as the end point. A reasonable marker ought to be picked, ideally one that will encounter an adjustment in shading (an end point) near the proportionality purpose of the response. To start with, the burette ought to be washed with the standard arrangement, the pipette with the obscure arrangement, and the tapered jar with refined water. Furthermore, a known volume of the obscure fixation arrangement ought to be taken with the pipette and set into the Monica cup, alongside a limited quantity of the pointer picked. The realized arrangement should then be permitted out of the burette, into the tapered flagon. At this stage we need an unpleasant gauge of the measure of this arrangement it took to kill the obscure arrangement. The arrangement ought to be let out of the burette until the pointer changes shading and the incentive on the burette ought to be recorded. This is the first (or harsh) titer and ought to be talked about from any computations. In any event three more titration ought to be played out, this time all the more precisely, considering generally where the end point will happen. The underlying ND last readings on the burette (before beginning the titration and toward the end point, separately) ought to be recorded. Taking away the underlying volume from the last volume will yield the measure of iterant used to arrive at the endpoint. The end point is arrived at when the marker just changes shading for all time.

Basic of Chromatography-Click to get Free Sample Solution

Question: What is Metabolomics. What is LC/MS and GC/MS additionally examination GC/MS and LC/MS for investigating steroids. Additionally Tell a few Advantages of GC/MS in steroid profiling in pediatrics. Answer: Presentation: Metabolomics is the investigation of metabolites and since there is immense assortment of metabolites present consequently a thorough research of metabolites today requires both LC/MS (Liquid chromatographymass spectrometry) and GC/MS (Gas chromatographymass spectrometry). Anyway not all the metabolomic concentrates by and by are thorough, the elements, for example, synthetic qualities of the metabolites, the expense and the example framework lead to settle on a decision between LC/MS and GC/MS (Lu, 2008). The current paper endeavors to make a basic examination between the two strategies in the location of steroids. The paper will survey a portion of the qualities of LC/MS and GC/MS and present factors that must be considered for picking one of the strategies. LC/MS is type of HPLC framework having a mass spec locator joined to it. The synthetic substances are being isolated by the HPLC by the section chromatography and this procedure is opposite stage chromatography. Within the sight of hydrophilic dissolvable, (for example, water) the metabolite ties to the segment because of hydrophobic collaborations and afterward eluted by the hydrophobic dissolvable for instance methanol. As the metabolites elute out from one finish of the segment they at that point enters the mass indicator from where metabolites the dissolvable is evacuated and are ionized. The mass spectrometers can separate number of synthetics combined based on their masses. Henceforth it isn't important to try to isolate synthetic concoctions with HPLC first (Lu, 2008). GC/MS is a strategy comprising of gas chromatography with a mass spectrometer. A mind boggling blend of synthetic compounds are isolated, distinguished and evaluated. With these attributes the GC/MS is a perfect skill for dissecting number of low sub-atomic weight exacerbates that are available in condition. The aggravate that will be examined utilizing GC/MS must be unpredictable and thermally steady. Aside from this the functionalised mixes may require a few adjustments, for example, derivatization before investigating it by GC/MS. This is done to stay away from any undesirable adsorption impacts that would some way or another outcome into second rate information quality. The examples before exposed to GC/MS investigation must be first disintegrated in natural dissolvable and afterward the dissolvable must be removed and the concentrate is oppressed for different examinations. The example when infused into the GC is disintegrated and moves into the chromatographic segment with the assistance of transporter gas. As the example courses through the segment the mixes of enthusiasm from the blend gets isolated as for the communication of the metabolite with the covering of the segment just as the bearer gas (Hbschmann, 2008). Near examination of GC/MS and LC/MS for investigating steroids The steroid profiling has consistently been most significant piece of determination identified with steroid hormone issue and digestion. Different procedures have been utilized from decades, for example, meager layer chromatography and gas chromatography-mass spectrometry. Aside from this numerous different immunoassays have been utilized widely for plasma steroid hormones evaluation in like manner symptomatic procedures. These strategies have been integral to the clinical issue finding yet the information are not completely dependable as the issue of cross reactivity has never been tackled totally for some analytes accordingly impacting the particularity. At the point when the grouping of the hormones to be measured is less, for example, on account of pediatric patients or on account of postmenopausal ladies issue happens. Further there is changeability present in the interassay of regular estimations, for example, estradiol, testosterone and the progesterone. These changeabilities have been decreased fundamentally by utilizing fluid chromatography-mass spectrometry. These days the immunoassays are once in a while utilized as the most recent age of LC/MS and GC/MS have been end up being better than such tests. Numerous symptomatic labs have received LC/MS because of its boss immunoassays, its particularity and its giving great linearity even at exceptionally low fixations. Despite the fact that LC/MS is steroid examination has risen as a standard indicative innovation however it has numerous restrictions with one significant downside that the analyte estimations are constantly focused on despite the fact that the boards of the steroids are being estimated in a solitary run (Krone, 2010). An option expository strategy to LC/MS accessible is known as GC/MS which is accessible for over 40 years. The GC/MS is utilized for the investigation of metabolites of steroid hormones just as their forerunners. This strategy can be sued both in focused and far reaching mode. A filtered GC/MS run comprise of all the discharged steroids and the information can be searched for any required analyte much after extensive stretch of examination (Vogeser, 2007).The favorable position of LC/MS is the fast and required investigation of a little measure of mixes at extremely high affectability and is handily robotized. Derivatization and hydrolysis of any conjugates isn't required. Subsequently this makes the LC/MS an alluring and perfect symptomatic strategy. Anyway basic portrayal of some novel steroids can't be done with this strategy and the checking will result into not well characterized metabolites and the information got is hard to decipher. Here the GC/MS has the bit of leeway over t he LC/MS of giving better goals. As of late the goals of the LC section has improved extraordinarily with the utilization of little molecule size yet at the same time the information is undermined because of the short run time. In GC/MS derivatization of the steroids is required with the utilization of methyloxime-trimethylsilyl ether. This is the hindrance with this procedure as this expends time and need additional work. Anyway this permits the portrayal of the structures through relatively simpler assurance of the quantity of C=O and C-OH gatherings. The MS discontinuity happens because of derivatization subsequently tremendous data is accessible on the beginning of the specific particles that are created from the investigation of GC/MS. This outcomes into simpler assurance of the utilitarian gatherings and their situation on the steroid particle. The GC/MS investigation have been end up being unrivaled in isolating the epimeric steroids consequently it is extremely valuable explicitly in the digestion issue, for example, 17-hydroxysteroid dehydrogenase type 3 insufficiency and others. At the point when GC/MS is at filter mode non focused on steroid profiling and distinguishing proof of novel mixes should be possible alongside recognizable proof of their union and digestion pathways and this information can be put away for longer timeframe to be utilized in future (Bowden, 2009).When limited quantit y of required analyte is to be estimated with high foundation GC/MS is significant for this LC/MS as extremely modest quantity of test ka be broke down effectively (Rauh, 2009). Preferences of GC/MS in steroid profiling in pediatrics With the presentation of LC/MS the measure of the example required for the examination of steroid hormone has been enormously decreased in contrast with different immunoassays and the steroid profiling has likewise been set up effectively as the analytic test technique for the separation between the imperfections in the steroid issue. This method has been set up as the affirmation tests in the screening of neonatal inherent adrenal hyperplasia depending just upon blood tests. Henceforth it must be remembered that this method depends just upon the blood tests which in a pediatric settings may not be anything but difficult to acquire as it is damaging both for the patient and their folks. Besides the blood examining just reflects single time point than the incorporated image of the steroid metabolome for a more extended timeframe which is conceivable in GS/MS steroid investigation procedure. Another particular bit of leeway that GC/MS has over LC/MS is that it is non-specific in nature that is an output will run for all the discharged steroids which will give an oerall image of single metabolome. One of the significant disadvantages of utilizing GC/MS method in the clinical steroid investigation is the introducing information in the basic structure which can be deciphered by the endocrinologists. The endocrinologists think that its hard to investigate the complexities of the steroid digestion. A more easy to understand introduction of GC/MS information must be built up which can make the complex metabolomes simpler to decipher and reasonable by the clinicians and the researchers. End: With the coming in the advances of LC/MS the most traditional steroid diagnostic system can be supplanted by estimating the hormones and the antecedents explicitly for the known analytes. With LC/MS suitable qualities are acquired generally just because explicitly in pediatric and females where low groupings of androgens and estrogens are available and the work is significant and requires reproducibility (Rauh, 2009). Anyway notwithstanding this the GC/MS despite everything assumes a significant job in the investigation of the uncommon and unidentified conditions and can hold its place as the prominent revelation in characterizing new and obscure pathways of digestion of the obscure steroids. Among the two the GC/MS gives off an impression of being the best method for the investigation of digestion and is a decent choice in the pediatric condition when a limited quantity of blood examining is wanted. This strategy despite everything remains the center of the pre-birth conclusion of s teroid issue by breaking down the maternal pee or the amniotic liquid. Anyway from investigating both the method it tends to be presumed that both the strategy in steroid examination if correlative more than contending. References: Bowden, J. A., Colosi, D. M., Mora-Montero, D. C., Garrett, T. J., Yost, R. A. (2009). Upgrade of compound derivatization of steroids by gas chromatography/mass spectrometry (GC/MS).Journal of Chromatography B,877(27), 3237-3242. Hbschmann, H.

Leadership and Change Management Essay Example | Topics and Well Written Essays - 2750 words

Authority and Change Management - Essay Example Authority improvement is an unpredictable procedure as I saw over a year ago and the issues secured by the gatherings demonstrated fundamental in changing my view of human asset the executives and how to impact change in the association structure. The inability to address difficulties in the process could be featured in the former gathering. The procedure was an intricate one in spite of the fact that the difficulties were assorted. I learned crucial issues in change the board, which will be tended to later in this intelligent investigation. One of the fundamental issues tended to by the gathering is bunch attachment and investment. The investment of people in the gathering assisted with making the gatherings fascinating. Truth be told, the accessibility of the gathering individuals guaranteed that the destinations of the gathering were met. The individual execution of the gathering individuals guaranteed that all the imperative issues in the executives were taken care of flawlessly and even settled agreeably. The designation of obligations to the individual made the assignments simple to finish (Paton, Paton, and McCalman, 2008, p. 56). I gained from the procedure the imperative idea of correspondence when dealing with human work or instruction individuals. It was difficult to set up the code of training among the individuals, yet we had the option to work because of common trust and union. The change the executives methodology and aggregate duty are fundamental issues on the tending to of progress inside the association, for example, the improvement of administration abilities and experience. As the gathering advanced, a few issues could be raised that should have been unraveled by the gathering individuals. Anticipating the gathering was left to the seat woman since she was the facilitator of the gathering and could deal with authority issues adequately. Under her administration, a few issues were tended to and the issues incorporate the job of each gatherin g part. Through the improvement of gathering attachment, she guaranteed that the gathering could work superior to anticipated. The protection from change was apparent inside the gathering during the underlying phases of activity. This demonstrated the intensity of idleness and the job of observation in attempting to reach and change a built up framework (Okbor, 2001, p. 23). The arranging of the gathering was great and prompted the successful fruition of the task and accomplishment of the set objectives and targets of the examination. The arranging of the thoughts or topics to be talked about during the gathering was finished by the seat woman with the help from the gathering individuals. The gathering utilized agreement working in the advancement of a gathering organizer and the issues to be tended to by the gathering. It was difficult to determine certain issues in the main gathering. Such fundamental issues were conceded and were tended to in the later gatherings including the th ird gathering (Lusardi, 2012, p. 89). In any case, after the fruition of the arranging procedure, it was simpler to create and thought of the essential arrangement of the gatherings consistently. The heading and assistance of the gathering were left to the seat woman and the gathering individuals were responsible for the support. The investment of the different individuals was observed by the facilitator who suggested a strategy, which incorporated the testing of the gathering individuals and assessing their comprehension of the ideas talked about through the gatherings.

Comparative study two companies in the same area with regard to their Term Paper - 1

Near examination two organizations in a similar territory concerning their development action - Term Paper Example Near examination two organizations in a similar territory concerning their development action It applies quality procedures that change a foundation to a wellspring of pay position as expressed in the watchmen five powers model. Advancement improves a brand through the advancement of value items that serve purchaser needs viably. It is reachable through research exercises, employing qualified and innovative staff with brilliant scholarly limit and overwhelming speculation. Directors in Samsung and Apple companies perceive that development and inventiveness are significant in the current serious world. It is important to utilize advancement to upgrade organization, item improvement and definition of dependable arrangements that address buyer needs (Fernando, Rene and Ileana 27). Advancement additionally makes way for powerful organization and detailing of correspondence frameworks. It is important to investigate development as a presentation measure while concentrating on Samsung and Apple since they are huge electronic creating companies. Relative Study of Companies dependent on the Innovative Background and Product Overview Apple and Samsung are high-positioning associations with a worldwide system. The organizations produce quality electronic items that coordinate purchaser wants and details. This is attainable through the creative procedures inside their creation frameworks. This has empowered them to deliver quality and proficient electronic items, for instance, TVs, telephones, PCs and working delicate products that coordinate customer desires (Horibe 20). The companies additionally produce imaginative things with present day highlights, for instance, advanced mobile phones, IPods, LCD screens and level screen TVs. Following their commencement, Apple and Samsung have pulled together their cooperative energies into improving their inventive possibilities (Gaynor 2). They lead look into concentrates on buyer needs and react to existing things. The associations are fortifying their creation chain through appropriation of lean ideas. Also, the associat ion is receiving measures that smooth out the worth chain inside the creation arrangement. This is with the expectation of accomplishing quality at each degree of activity. This empowers them augment their possibilities and scaffold the presentation hole that may bargain their capacity to acknowledge of targets (Gaynor 5). Apple Company got operational in 1976. It fabricates and supplies shopper electronic structures that incorporate PC software’s and individual PCs. In this manner, the organization has upset its item portfolio and quality through inventive procedures that have improved execution. It has new items in the market that clarifies the viability of its imaginative practices (Cobbenhagen 49). It has created reasonable dissemination procedures and improved its quality norms and item detail plans. This has made the organization produce new items, for instance, Macintosh PCs, PC software’s and iPod telephones. These things are versatile and proficient empowering clients to utilize them properly. Samsung Corporation is a major organization that produces quality electronic. It has solid working units that disseminate things to shoppers continuously. The items contribute tremendously to the development of people socially and monetarily (Cardoso, Rene, and Ileana 26). This has seen the enterprise record amazing execution throughout the years Innovation has empowered the organizations to meet the working limit as

The Major Branches of Psychology

The Major Branches of Psychology Theories Print The Major Branches of Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on July 12, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 14, 2019 More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology How do psychologists think about and study the human mind and behavior? Psychology is such a huge topic and conveying the depth and breadth of the subject can be difficult. As a result, a number of unique and distinctive branches of psychology have emerged to deal with specific subtopics within the study of the mind, brain, and behavior. Each branch or field  looks at questions and problems from a different  perspective. While each has its own focus on psychological problems or concerns, all areas share a common goal of studying and explaining human thought and behavior. Psychology can be roughly divided into two major areas:Research,  which seeks to increase our knowledge basePractice, through which our knowledge is applied to solving problems in the real world Because human behavior is so varied, the number of subfields in psychology is also constantly growing and evolving. Some of these subfields have been firmly established as areas of interest, and many colleges and universities offer courses and degree programs in these topics.   Each field of psychology represents a specific area of study focused on a particular topic. Oftentimes, psychologists specialize in one of these areas as a career. The following are just some of the major branches of psychology. For many of these specialty areas, working in that specific area requires additional graduate study in that particular field. Abnormal Psychology Abnormal psychology is the area that looks at psychopathology and abnormal behavior. Mental health professionals help assess, diagnose, and treat a wide variety of psychological disorders including anxiety and depression. Counselors, clinical psychologists, and psychotherapists often work directly in this field. Behavioral Psychology Behavioral psychology, also known as behaviorism, is a theory of learning based on the idea that all behaviors are acquired through conditioning. While this branch of psychology dominated the field during the first part of the twentieth century, it became less prominent during the 1950s. However, behavioral techniques remain a mainstay in therapy, education, and many other areas. People often utilize behavioral strategies such as classical conditioning and operant conditioning to teach or modify behaviors. For example, a teacher might use a system of rewards in order to teach students to behave during class. When students are good, they receive gold stars which can then be turned in for some sort of special privilege. Biopsychology Biopsychology is a branch of psychology focused on how the brain, neurons, and nervous system influence thoughts, feelings, and behaviors. This field draws on many different disciplines including basic psychology, experimental psychology, biology, physiology, cognitive psychology, and neuroscience. People who work in this field often study how brain injuries and brain diseases impact human behavior. Biopsychology is also sometimes referred to as physiological psychology, behavioral neuroscience, or psychobiology.?? Clinical Psychology Clinical psychology  is the  branch of psychology  concerned with the assessment and treatment of  mental illness,  abnormal behavior,  and psychiatric disorders. Clinicians often work in private practices, but many also work in community centers or at universities and colleges. Others work in hospital settings or mental health clinics as part of a collaborative team that may include physicians, psychiatrists, and other mental health professionals. Cognitive Psychology Cognitive psychology is the branch of psychology that focuses on internal mental states. This area of psychology has continued to grow since it emerged in the 1960s. This area of psychology is centered on the science of how people think, learn, and remember. Psychologists who work in this field often study things such as perception, motivation, emotion, language, learning, memory, attention, decision-making, and problem-solving. Cognitive psychologists often use an information-processing model to describe how the mind works, suggesting that the brain stores and processes information much like a computer. Comparative Psychology Comparative psychology is the branch of psychology concerned with the study of animal behavior. The study of animal behavior can lead to a deeper and broader understanding of human psychology. This area has its roots in the work of researchers such as Charles Darwin and George Romanes and has grown into a highly multidisciplinary subject. Psychologists often contribute to this field, as do biologists, anthropologists, ecologists, geneticists, and many others. Counseling Psychology Counseling psychology is one of the largest individual subfields in psychology. It is centered on treating clients experiencing mental distress and a wide variety of psychological symptoms. The Society of Counseling Psychology describes the field as an area that can improve interpersonal functioning throughout life by improving social and emotional health as well as addressing concerns about health, work, family, marriage, and more. Cross-Cultural Psychology Cross-cultural psychology is a branch of psychology that looks at how cultural factors influence human behavior. The International Association of Cross-Cultural Psychology (IACCP) was established in 1972, and this branch of psychology has continued to grow and develop since that time. Today, increasing numbers of psychologists investigate how behavior differs among various cultures throughout the world. Developmental Psychology Developmental psychology focuses on how people change and grow throughout the entire lifespan. The scientific study of human development seeks to understand and explain how and why people change throughout life. Developmental psychologists often study things such as physical growth, intellectual development, emotional changes, social growth, and perceptual changes that occur over the course of the lifespan. These psychologists generally specialize in an area such as infant, child, adolescent, or geriatric development, while others may study the  effects of developmental delays. This field covers a huge range of topics including everything from  prenatal development  to Alzheimers disease. Educational Psychology Educational psychology is the branch of psychology concerned with schools, teaching psychology, educational issues, and student concerns. Educational psychologists often study how students learn or work directly with students, parents, teachers, and administrators to improve student outcomes. They might study how different variables influence individual student outcomes. They also study topics such as learning disabilities, giftedness, the instructional process, and individual differences. 2:07 8 Things to Know About Educational Psychology Experimental Psychology Experimental psychology is the branch of psychology that utilizes scientific methods to research the brain and behavior. Many of these techniques are also used by other areas in psychology to conduct research on everything from childhood development to social issues. Experimental psychologists  work in a wide variety of settings including colleges, universities, research centers, government, and private businesses. Experimental psychologists utilize the scientific method to study a whole range of human behaviors and psychological phenomena. This branch of psychology is often viewed as a distinct subfield within psychology, but experimental techniques and methods are actually used extensively throughout every subfield of psychology. Some of the methods used in experimental psychology include experiments, correlational studies, case studies, and naturalistic observation. Forensic Psychology Forensic psychology is a specialty area that deals with issues related to psychology and the law. Those who work in this field of psychology apply psychological principles to legal issues. This may involve studying criminal behavior and treatments or working directly in the court system. Forensic psychologists perform a wide variety of duties, including providing testimony in court cases, assessing children in suspected child abuse cases, preparing children to give testimony and evaluating the mental competence of criminal suspects. This branch of psychology is defined as the intersection of psychology and the law, but forensic psychologists can perform many roles so this definition can vary. In many cases, people working in forensic psychology are not necessarily forensic psychologists. These individuals might be clinical psychologists,  school psychologists, neurologists or counselors who lend their psychological expertise to provide testimony, analysis or recommendations in legal or criminal cases. Health Psychology Health psychology is a specialty area that focuses on how biology, psychology, behavior and social factors influence health and illness. Other terms including medical psychology and behavioral medicine are sometimes used interchangeably with the term health psychology. The field of health psychology is focused on promoting health as well as the prevention and treatment of disease and illness. Health psychologists are interested in improving health across a wide variety of domains. These professionals not only promote healthy behaviors, but they also work on the prevention and treatment of illness and disease. Health psychologists often deal with health-related issues such as weight management, smoking cessation, stress management, and nutrition. They might also research how people cope with illnesses and help patients look for new, more effective coping strategies. Some professionals in this field help design prevention and public awareness programs, while others work within the government to improve health care policies. Industrial-Organizational Psychology Industrial-organizational psychology is a branch that applies psychological principles to research on workplace issues such as productivity and behavior. This field of psychology often referred to as I/O psychology works to improve productivity and efficiency in the workplace while also maximizing the well-being of employees. Research in I-O psychology is known as  applied research  because it seeks to solve real-world problems.  I-O psychologists study topics such as worker attitudes, employee behaviors, organizational processes, and leadership. Some psychologists in this field work in areas such  as human factors, ergonomics, and human-computer interaction. Human factors psychology is an interdisciplinary field that focuses on topics such as human error, product design, ergonomics, human capability, and human-computer interaction. People who work in human factors are focused on improving how people interact with products and machines both in and out of the workplace. They might help design products intended to minimize injury or create workplaces that promote greater accuracy and improved safety. Personality Psychology Personality psychology is the branch of psychology that focuses on the study of the thought patterns, feelings, and behaviors that make each individual unique. Classic theories of personality include Freuds  psychoanalytic theory  of personality and  Eriksons theory of psychosocial development. Personality psychologists might study how different factors such as genetics, parenting, and social experiences influence how personality develops and changes. School Psychology School psychology is a field that involves working in schools to help kids deal with academic, emotional, and social issues. School psychologists also collaborate with teachers, students, and parents to help create a healthy learning environment. Most school psychologists work in elementary and secondary schools, but others work in private clinics, hospitals, state agencies, and universities. Some go into private practice and serve as consultants, especially those with a doctoral degree in school psychology. Social Psychology Social psychology seeks to explain and understand social behavior and looks at diverse topics including group behavior, social interactions, leadership, nonverbal communication, and social influences on decision-making. This field of psychology is focused on the study of topics such as group behavior, social perception,  nonverbal behavior, conformity, aggression, and prejudice. Social influences on behavior are a major interest in social psychology, but social psychologists are also focused on how people perceive and interact with others. Sports Psychology Sports psychology is the study of how psychology influences sports, athletic performance, exercise, and physical activity. Some sports psychologists work with professional athletes and coaches to improve performance and increase motivation. Other professionals utilize exercise and sports to enhance people’s lives and well-being throughout the entire lifespan. A Word From Verywell Psychology is always evolving and new fields  and branches continue to emerge. It is important to remember that no single branch of psychology is more important or better than any other. Each specific area contributes to our understanding of the many different psychological factors that influence who you are, how you behave, and how you think. By conducting research and developing new applications for psychological knowledge, professionals working in every branch of psychology are able to help people better understand themselves, confront the problems they may face, and live better lives.